Hometime, part deux (ver. 2008)
It has been interesting tracking the feedback from the Hometime show. The show was released to the PBS affiliates last weekend and each affiliate creates their own schedule. In any case, over time most of the PBS affiliates broadcast the show and this slow 'unrolling' allows me to watch the traffic patterns.
We only track trends and do not spend too much time drilling down into the 'Rabbit Hole' of data out in the virtual world. So far, Tennessee, Ohio and Maine have been especially active with follow-up from either the PBS.org or Hometime.com web sites. Since Saturday our web traffic is about 3x the normal volume and the typical visitor is spending about 4x the average time looking around the web site. This means the overall visit quality is increasing, which is a good thing.
Locally, the show will air this coming Saturday. The Red Wing paper did a terrific feature on the show last weekend, so that should raise local awareness as well.