Save The Chief
Here
are my arguments for why The Chief Theater should be
protected and re-opened as an authentic downtown
single-screen theater.
Just to recap why this is even an issue:
The Chief Theater opened in downtown Red Wing on
January 21st. 1939. It was one of three downtown
movie theaters and operated in a continuous fashion
until 1994. Since then, it has been a bingo hall, a
senior's center and several notorious bars. It is
currently empty and has been for sale for over a
year. The last business was a bar that was a trouble
spot and a source of crime. The police were called on
a regular basis. The bar closed when the liquor
license was revoked because the operators had not
bothered to get liability insurance.
The interior is actually in terrific shape. The main
floor has been leveled (unfortunately) with poured
concrete, but the restrooms have been updated, the
roof and mechanicals are brand new and there is a
full kitchen line complete with a walk-in cooler and
two pizza ovens. The original screen is still in
place. The projection room and the equipment are long
gone, but the core of the screening room still exists
(sans seats).
An argument could be made to save The Chief for
either nostalgic or historic purposes. I feel an
argument based on economic development is much
stronger. With proper management and focus, a
downtown theater can revitalize and re-energize a
community. The Normal Theater in
Normal, Il and the Riverview
Theater in
Minneapolis are success stories and the neighborhoods
have thrived because these theaters have encouraged
community investment. Restaurants, coffee shops,
retail, housing and hotel projects have been
attracted to these theaters because of the thriving
foot traffic it creates and the sense of community.
Many of these types of theaters fail, mostly because
of poor management. The successful theaters succeed
because the screens are worked very hard. The
Riverview can show up to four different movies on a
given weekend day; something in the mornings for
young families, early matinees for retired folk,
early evening for couples and a midnight cult
favorite. Not to mention film festivals, large group
meetings and even rented for church services if
necessary.
It attracts commerce, culture, young families and
retirees. It is exactly what a core downtown needs to
prosper and it is unique to Red Wing.
Downtown Red Wing has a terrific opportunity to save
something that other communities have had, lost and
now regret. Red Wing government agencies are always
talking about smart, long term investments. They only
need to look at 325 Bush Street.