New Red Wing Shoe Store and Museum
Red
Wing is a company town and the name of that company
is the Red Wing Shoe Company.
Red Wing Shoe (or 'The Shoe' to the locals) has been
manufacturing shoes and boots in Red Wing for over
100 years. The company manufactures and sells
purpose-built footwear. Some of their target markets
include oil and gas, construction, iron workers,
agriculture, hunting and hiking. Their largest
manufacturing plant is in Red Wing, Minnesota. Almost
all other footwear today is manufactured and imported
from low cost countries, so a work boot made in the
USA is unique.
The Shoe is paternal about the City of Red Wing. When
The Shoe announced last year that they were going to
purchase a blighted downtown building and create a
flagship shoe store and museum, it was a major
announcement, especially locally.
This past week The Shoe moved their World's Largest
Boot (20x a normal boot) from a warehouse to the new
store. It was an exciting event that garnered a lot
of attention. As exciting as that was, the energy
level is even higher inside the store as employees
scramble to meet an aggressive deadline in opening
the new store.
Red Wing Shoe understands the value of visuals and is
an image-oriented company. We are proud to have
provided the graphics and framing for this exciting
new venue. The store opens August 3rd and the museum
later this month.
