Hometime
Recap; The PBS television show Hometime came to our shop last year to film an episode. This episode is part of a season-long project of completely building out a luxury town home and our job was to scan, print, stretch and install custom designed art. Hometime has been broadcast nationwide for 22 years and has a very loyal following.
It wasn't until the last month that we received final confirmation of the Hometime episode that we participated in. PBS has kind of a funky way of doing things in regards to schedules. PBS does not have the same kind of competitive pressures as the other networks, so they allow the local affiliates to pretty much schedule at will and around any fund raising activities they might have going on.
So, the bottom line is that our episdoe (#2206, Town home: Finale) will be broadcast nationwide on March 8th and in the Red Wing area (TPT, Channel 2) on March 15th at 9 am.
What can we expect? I have no idea. Hometime is carried by 240 PBS stations and is broadcast 340 times per week. The typical episode is seen by about 1 million households and 1.2 million viewers.
Bill Gibb was the producer/director for our episode and Bill told me that it typically takes 8 hours of filmed tape to produce 8 minutes of on-air footage. I saw our episode and there is about 7 minutes of dedicated air-time in discussing our portion and through most of the show you can see the art in the background. One of the best parts for me was the shots taken of the Red Wing community at large. Bill followed-up a suggestion to take some footage from Memorial Park and got some terrific footage of Downtown Red Wing.
I have several tools in place to try and measure what kind of impact the show will have and I promise to share as the results unfold.