The Physics of the Acrylic Print
Understanding the Unique Optical Properties of Acrylic Prints
Acrylic Prints have unique optical properties due to the physics of visible light traveling through the acrylic layer.
Visible light, or white light, bends slightly as it passes from one medium (air) to another medium (e.g., water). This bending is called light refraction.
Light refraction affects the observed image in two ways:
Magnification: The bent light causes the observed object to appear slightly magnified, enhancing the image's clarity. This principle underlies optical lens technology used in cameras and microscopes.
Color Vibrancy: The bent light also experiences a slight shift in the visible light spectrum, adding vibrancy to the observed colors.
A simplified example of this phenomenon can be seen with the Acrylic Print:
Incident light (ambient light all around us) bends slightly as it enters the acrylic layer.
The altered and shortened light path travels until the opaque barrier on the backside reflects the light back through the acrylic layer.
The light bends again and travels to the observer's eye.
This shorter travel distance creates a minuscule magnification, enhancing the image's clarity. This is why pencils in water appear slightly larger.
This slight magnification provides enhanced clarity, perceptible subconsciously to the human eye. In essence, the acrylic layer acts like a lens.
The opaque barrier's importance is highlighted here. If light leaks out through the back of the print, the clarity impact is lost because the light isn't reflected back to the eye.
A profile view of the Acrylic Print shows how its construction traps light within the acrylic layer and reflects it back to the observer.
Additionally, bending light causes a slight shift in the visible color spectrum. Each time light bends, the ultraviolet (UV) portion of the spectrum becomes more dominant, and the infrared (IR) portion less so. UV light has more energy and a shorter wavelength than IR light, making it more impactful.
Human eyes are particularly sensitive to UV light, making colors under a UV-dominant spectrum appear especially vibrant. This principle is why diamonds have luster—the light bends multiple times within the diamond, exaggerating the spectrum shift each time.
The result of these principles is an Acrylic Print image with exceptional clarity and luminance. It's truly striking to see firsthand.
Wetter than water
Wow. It has rained nearly every day for the past two months.
We had a very heavy and wet snowstorm in early May and it has been raining almost every day in June.
But this is farm country and this is the growing season, so nobody is complaining.
The 1st Half of 2011
Reflecting on the First Half of the Year
The end of June marks the conclusion of the first half of the year. Last year was a good one, and so far, this year is ahead of last year. The business mix has evolved over the years, and we've been fortunate to be well-positioned to leverage these changes.
Red Wing Digital has been a significant time and financial investment. While there are still a few issues to resolve, the product inventory is now in place, and the product design details have been finalized. Orders have been increasing at a steady and realistic rate. We are currently addressing packaging and shipping issues and continuously seeking more production space.
This year marks our 10th year in business, and we've been tracking business patterns since the very beginning. Typically, the second half of the year is much busier than the first, for several reasons.
We owe our success to our loyal customers. Thank you for your continued support.
Better living through framing
Innovative New Products from Red Wing Framing Gallery
Since the beginning of 2009, Red Wing Framing Gallery scientists have been quietly and diligently working on a number of new products. With the advent of 'digital everywhere' technologies, customers have been eager to use their own images to decorate their environments in ways that reflect their lifestyle and taste. Our challenge is to meet this expectation with innovative and unique products.
Two exciting products are nearing introduction:
Gallery Panel: Targeted at contemporary customers who want a unique and fresh way to present their images, the Gallery Panel is elegant with old-school details but also offers a bold and progressive presentation. Think of it as a harmonious blend of ebony and ivory.
Image Sandwich (I-S): Still in the early stages, this product is a bit further behind in its introduction. The I-S will be a transmissive image that allows light from behind and lays flat on a wall. Early prototypes are promising, though practical size limitations may need to be determined. As a humorous note, I-S Version 2.0 might also function as a PDA. :)
The European marketplace tends to be more aggressive in pushing image technology. Interestingly, some of the best ideas come from European organizations that have been in the image business since the Middle Ages. We aren't above learning from our European counterparts, but it's essential to remain unique and creative.
We will announce new products as they are ready, and teasers are always free and unsolicited.
And please disregard any misinformation.
The Red Wing Framing Gallery Panel Print
Introducing the Red Wing Framing Gallery Panel Print
For years, people have been wondering, "if they can put a man on the moon, why can't they put a print on a panel?"
Well, wonder no more!
Introducing the Red Wing Framing Gallery Panel Print.
It's a Panel! It's a Print! It's a Panel Print!
Starting with any digital photo, this innovative product ends with a full-bleed, UV-protected, 1/4" thick hardboard panel print that is pool-table flat and incredibly rugged!
The Panel Print features a linen laminate finish and a 1" reverse frame mount. This mount lays flat against the wall, while the print itself is elevated, creating a modern 'drop-shadow' effect.
Available in any size or aspect ratio (perfect for panorama photographs), it has become particularly popular among photographers who appreciate its contemporary look. It's also ideal for commercial projects that are restricted from using glass or need to cover large wall surfaces, yet still want to project elegance and creativity.
Call the shop today at 1-651-385-0500 to create your own art from your own images!
Now, back to the regularly scheduled programming.