Old is the new new
Last
night was the 7th annual Red Wing Holiday Stroll.
This event is hosted by the Downtown Red Wing
Mainstreet organization and is meant to be an
alternative to the enclosed mall exodus that
typically occurs the day after Thanksgiving.
Anybody downtown can pretty much define whatever
activity they want to do during the stroll and many
merchants provide discounts and free snacks. We opted
to work with The Sheldon Theatre to create a fun
family event that is both corny and nostalgic.
It was decided to re-create an Eisenhower-era
tradition…the family Christmas photo.
We settled on a fakey outdoor-looking Christmas photo
set, obviously taken indoors, very much like you
might find at a Macy’s Department Store in 1955. This
allowed us to use period overcoats, hats and fake
snow to re-create the era and move clients in and out
of the set quickly. 15 minutes later they would stop
by our shop to pick up a keepsake 5”x7” photo,
printed in period fashion and in a stylish envelope.
Most clients ‘got it’ and really became involved in
the spirit of the event.
All for $5 and all the proceeds went to the Friends
of The Sheldon, which is the fund raising arm of The
Sheldon.
A small army of volunteers was recruited and it was a
mostly-smooth workflow of production. There were a
lot of laughs and there are too many people to thank
here that made this work. Ideas are already brewing
for next year.
Good times.