New name - new web site - new challenges
People
who invent snappy metaphors to describe business
principles might say something like; a small business
today is like a great white shark, always on the
move, never resting, never sleeping. That sounds way
too contrived, so it would be best to simply say that
a business must constantly ask itself what it does
for a living, and is it where it wants to be in doing
that thing it does.
The name change is more a matter of acknowledging how
this business has evolved. We frame and we print and
we do anything in between. Also it was time to
freshen up the logo; shine our shoes, so to speak.
This was harder than you might think because the
fonts used are fabricated for our needs. It isn't an
off-the-shelf font, but it does have a basis in the
history of this business. But it is too difficult to
explain without hand gestures.
The new web site is another matter. The changes
appear to be mostly cosmetic, but under the hood it
is an entirely different animal. It would take a
rocket scientist to explain the differences and
unfortunately, one isn't immediately availible.
With any new web site, it is very easy to be driven
crazy trying to chase down every image resizing
requirement or some dropped html code. This is called
'overhead' and produces no income. Overhead bad.
Income good.
But, you do what you have to do, when you have to do
it.