The Big Picture
Interview Feature in The Big Picture Magazine
Last November, Clare Baker called for an interview for The Big Picture magazine, a trade journal for the wide-format printing industry. The article focuses on printers who have carved out a niche business providing wide-format, fine-art printing. Wide-format printing is anything larger than 44 inches, and fine-art printing is typically defined as low-volume, high-mix printing with tight duplication standards.
Over several weeks, Clare and I would occasionally talk, but I lost track of the publication date. I was pleasantly surprised to receive the article in my mailbox this week. Clare did her homework and did a terrific job detailing the priorities in wide-format fine-art printing:
Invest in capture, calibration, and proofing technologies.
Push the envelope in new applications and learn from the failures.
