Save The Chief
The Case for Protecting and Reopening The Chief Theater
Background:
The Chief Theater, located in downtown Red Wing, opened on January 21st, 1939. It was one of three downtown movie theaters and operated continuously until 1994. Since then, it has served various purposes, including as a bingo hall, a senior center, and several bars. The theater is currently empty and has been for sale for over a year. The last business, a bar, was a source of crime and closed when the operators failed to obtain liability insurance.
Current Condition:
Despite its varied history, the interior of The Chief Theater is in terrific shape. The main floor has been leveled with poured concrete, the restrooms have been updated, and the roof and mechanicals are brand new. There is also a full kitchen line with a walk-in cooler and two pizza ovens. The original screen remains in place, although the projection room and equipment are gone. The core of the screening room still exists, albeit without seats.
Arguments for Preservation:
Nostalgic and Historic Value: The Chief Theater holds nostalgic and historic significance for the Red Wing community. Preserving it would honor the town's cultural heritage.
Economic Development: A stronger argument lies in the potential for economic development. A well-managed downtown theater can revitalize and re-energize the community. Successful examples include The Normal Theater in Normal, IL, and the Riverview Theater in Minneapolis. These theaters have spurred community investment, attracting restaurants, coffee shops, retail, housing, and hotels due to the thriving foot traffic and sense of community they create.
Effective Management: Many theaters fail due to poor management. However, successful theaters thrive by maximizing the use of their screens. For instance, The Riverview can show up to four different movies on a given weekend day, catering to diverse audiences—from young families in the mornings to retired folk in the early afternoons, couples in the early evening, and midnight cult favorites. Additionally, these theaters host film festivals, large group meetings, and even church services.
Conclusion:
Revitalizing The Chief Theater can attract commerce, culture, young families, and retirees, providing a unique advantage for downtown Red Wing. It presents a terrific opportunity to save something that other communities have lost and now regret. Red Wing government agencies often talk about smart, long-term investments; they only need to look at 325 Bush Street.
