New name - new web site - new challenges

Evolving with the Times: Our Business and Website Update

People who invent snappy metaphors to describe business principles might say something like, "A small business today is like a great white shark—always on the move, never resting, never sleeping." That sounds way too contrived. It’s best to simply say that a business must constantly ask itself what it does for a living, and whether it's where it wants to be in doing that thing it does.

The name change is more about acknowledging how this business has evolved. We frame, we print, and we do anything in between. It was also time to freshen up the logo—to shine our shoes, so to speak. This was harder than you might think because the fonts used are fabricated for our needs. They aren’t off-the-shelf fonts, but they do have a basis in the history of this business. It’s too difficult to explain without hand gestures.

The new website is another matter. The changes appear mostly cosmetic, but under the hood, it is an entirely different animal. It would take a rocket scientist to explain the differences, and unfortunately, one isn't immediately available.

With any new website, it’s very easy to be driven crazy trying to chase down every image resizing requirement or some dropped HTML code. This is called 'overhead' and produces no income. Overhead bad. Income good.

But, you do what you have to do, when you have to do it.