Beauty and the Beast

A Contrast in Projects

Beauty:

The first project is for the new Norton's Downtown and Lucky Cat Lounge. This restaurant-lounge-fine wine store has some very large and high walls, and it needed a tasteful image that befits the atmosphere of this white-linen restaurant.

The image used is "The Flaming June," selected for its gracefulness, color, and impact. It is one of the first things you see when you enter the restaurant from the parking lot and walk towards the hostess station.

The final image size is 8' x 8', printed on a satin fabric with an unfinished and unweighed bottom edge. Because of the 'hand' and drape-ability of the fabric, the entire image has a beautiful waft to it as it moves with the air circulation, almost as if it were breathing.

Beast:

Right next door to Norton's restaurant, the new Red Wing Shoe Company store is being built. This store will be a showcase for The Shoe, which has its world headquarters directly across the street. Red Wing Shoes are simply the best-made boots and shoes in the world. I wear my Model 414 boots for nine months out of the year, and I can personally vouch for the high quality and ruggedness of their products.

This project is labeled the beast because of the harsh conditions these images have to tolerate... beastly. The weather was -15°F with snow and high winds when they were installed. The construction wall is literally 6 inches from Highway 61, and the images have to endure heavy truck traffic, rocks, dirt, grime, and salt, along with the weather extremes.

Each image (there are two) is 6' x 15'. It is a reprint of the architectural concept drawing, with an opening date and The Shoe logo. A heavy-duty scrim material was deployed and further reinforced with the thickest laminate available. The edges were treated with a super glue-like adhesive, and 1/2" weather-resistant, reinforced nickel grommets were used every 2.5 feet.

Too much fun.